| 20060613 |
13/06/2006 |
New identity is a winner, says Monks
|
Co-op News |
1 |
John Monks, Leeds Co-op, Midcounties Co-operative, Alan Gill, Co-operative Commission (2001), brand identity, Co-operative Retail Trading Group (CRTG), Co-operative Brand Panel, United Co-operatives |
| 20060613 |
13/06/2006 |
CONGRESS 2006: A unified brand is vital for Movement
|
Martin Beaumont |
11 |
co-op membership, brand identity, Guy McCracken, Co-operative Retail Trading Group (CRTG), Martin Beaumont (speech to Congress 2006) |
| 20060613 |
13/06/2006 |
NEWS VIEWS: Ideas behing 'The co-operative' are all theory
|
Burt Cross |
23 |
brand identity, new co-op identity (2006), new brand logo |
| 20060627 |
27/06/2006 |
NEWS VIEWS: Rebranding is a waste of money
|
Robin Martakies |
22 |
Newcastle (Newgate Street Store), The Co-operative Group (brand pilot scheme), brand identity, cloverleaf logo, Peter Marks |
| 20060627 |
27/06/2006 |
NEWS VIEWS: New look is unnecessary
|
Colin Richell |
22 |
brand identity |
| 20060627 |
27/06/2006 |
NEWS VIEWS: Why East of England Co-op leads the way
|
Ray Henderson |
23 |
Peter Marks, Co-op Congress (2006), United Co-operatives, national retail society, brand identity, East of England Co-op |
| 20060711 |
11/07/2006 |
It may be a brand, but is it a mirage?
|
David Lazell |
14 |
brand identity, member loyalty, Member Education, Co-op brand and image |
| 20060822 |
22/08/2006 |
NEWS VIEWS: National membership scheme is possible
|
Jemima Tomlinson |
23 |
brand identity, Burt Cross, co-op membership, national dividend (reciprocal arrangement with other societies), Co-op brand and image |
| 20061128 |
28/11/2006 |
Chelmsford's brand boost
|
Co-op News |
1 |
Tony Gudgeon, brand identity, Chelmsford Star Co-op |
| 20080318 |
18/03/2008 |
Why adopting a unified brand is vital for us all
|
Alan Bonner |
18 |
Radstock Co-op, Co-operative Retail Trading Group (CRTG), Co-operative difference, Sainsbury, The Co-operative Brand, brand identity |
