| 20050906 | 06/09/2005 | NEWS VIEWS: No change needed | Colin Richell | 17 | Co-op brand and image, cloverleaf logo | 
              
          | 20050920 | 20/09/2005 | NEWS VIEWS: What happened to our four leaf clover? | Norman Sturgess | 22 | cloverleaf logo | 
              
          | 20051115 | 15/11/2005 | NEWS VIEWS: Clover leaf an integral part of co-op's image | Leslie Freitag | 17 | British Rail logo, co-op identity, cloverleaf logo | 
              
          | 20051213 | 13/12/2005 | NEWS VIEWS: Co-op's 'new look' may cost millions | Colin Richell | 18 | cloverleaf logo, Leslie Frietag, community stores | 
              
          | 20060516 | 16/05/2006 | Movement set to embrace new look, says Morgan | Dave Bowman & Zoe Morgan | 10 | co-op identity, cloverleaf logo, Co-op family of businesses, Zoƫ Morgan, Brand Project Panel, The Co-operative Group (brand pilot scheme), regional co-operative societies (brand project) | 
              
          | 20060627 | 27/06/2006 | NEWS VIEWS: Rebranding is a waste of money | Robin Martakies | 22 | Peter Marks, Newcastle (Newgate Street Store), The Co-operative Group (brand pilot scheme), brand identity, cloverleaf logo |