| 20050906 | 06/09/2005 | Co-op's brand new look unveiled | Co-op News | 1 | The Co-operative Group (brand pilot scheme), co-operative brand, Zoë Morgan | 
              
          | 20060516 | 16/05/2006 | Movement set to embrace new look, says Morgan | Dave Bowman & Zoe Morgan | 10 | co-op identity, cloverleaf logo, Co-op family of businesses, Zoë Morgan, Brand Project Panel, The Co-operative Group (brand pilot scheme), regional co-operative societies (brand project) | 
              
          | 20060627 | 27/06/2006 | NEWS VIEWS: Rebranding is a waste of money | Robin Martakies | 22 | Peter Marks, Newcastle (Newgate Street Store), The Co-operative Group (brand pilot scheme), brand identity, cloverleaf logo | 
              
          | 20080805 | 05/08/2008 | Shoppers get brand buzz | page sponsored by The Co-operative Group | 4 | The Co-operative Group (brand pilot scheme) |